You Built the Company. Sales Shouldn't Still Be Your Job.
90 days to a sales team that closes deals without you on the call.
If you step away from sales for a week, does revenue drop? That's not a you problem — it's a stage problem. Every founder between $1M and $10M hits this wall. The Founder's and CEO's Sales System is the 20-step process built to get you out of it — without the $250K VP gamble.
Fractional Sales Leader for the Founder Trapped in Sales
You built this. From nothing. Now you're stuck.
That brutal climb from $1M to $10M in revenue? It's a trap. You know you're the bottleneck, the one still running sales calls, but the thought of a $250k+ VP of Sales gamble makes your stomach churn. And those big consulting firms with their "proprietary systems"? They've never felt the grind of scaling from zero. They don't get it.
I do.
A Fractional Sales Leader isn't just another line item on your P&L. It's your path to freedom. It's for the technical or operational founder who needs more than just a manager; you need a partner who has walked this exact path and scaled a company from the ground up to the INC 500.
Forget the corporate jargon. This is about building a repeatable sales machine tailored for your business, so you can transition from being the Chief Salesperson back to being the CEO. We'll build your sales playbook, coach your team, and implement a pipeline you can actually trust.
Stop letting sales management steal your time and kill your growth. Let's build the system that frees you.
Here's What Changes
Where you are now
You're still on every sales call — even the ones your rep should own
The playbook lives in your head. Nothing is documented.
Revenue is unpredictable because everything runs through you
Where you'll be in 90 days
Your team handles discovery, follow-up, and close. You review the wins.
A documented sales playbook your reps follow without asking you
A pipeline you can forecast in a 10-minute Monday morning review
The bridge between the two
The Founder's and CEO's Sales System
A 20-step, 588-page blueprint covering everything from hiring your first rep to building a pipeline you can forecast without being in every deal. One client grew sales 61% year-over-year using this exact system — and it's free.
See the Full System →What Clients Say
Real results from real businesses
“When Louie came on board he wrote and organized our outbound scripts and emails. We now had everyone working off the same playbook, and it gave us consistency.”
Neal Reynolds
CEO - BankMarketingCenter.com
How It Works
A proven process that delivers measurable results
Initial Consultation and Sales Audit
We start with a deep dive into your current sales operations. I'll assess your team, processes, and challenges to create a customized plan.
Strategic Planning
Together, we'll develop a roadmap for improvement. Clear objectives, measurable KPIs, and a timeline that works for your business.
Implementation
I'll work directly with your team to implement new systems and processes. Hands-on training ensures everyone knows exactly what to do.
Optimization & Growth
Continuous improvement is key. We'll monitor results, make adjustments, and scale what works to drive consistent growth.
It's not how much you sell.
It's how much you take home.
Every dollar you spend on inefficient sales processes is a dollar you don't take home. Let's fix that.
Let's Get Going!Not ready to book a call yet?
Get the free course
The complete Founder's and CEO's Sales System — 20 modules, templates, scripts, and the 588-page playbook that's helped companies grow sales over 61% year-over-year. Free on YouTube.
Get the Free Course →FAQs
What you need to know about Fractional Sales Leadership and Fractional Sales Management
Fractional Sales Leadership for $1M–$10M ARR Companies
With over 9 years of experience as a Fractional Sales Leader, I specialize in helping technical and operational founders of companies with $1M–$10M ARR build repeatable sales systems and transition from leading sales themselves to managing high-performing sales teams.
My focus is on delivering systematic frameworks tailored for the critical growth stage where founders must document sales processes, onboard their first sales reps, and scale effectively without becoming a bottleneck.
I bring extensive expertise in sales leadership, sales and marketing alignment, and sales team development. My mission is to empower founders to optimize their time and resources while building scalable sales teams capable of generating predictable revenue.
With a proven approach, I collaborate with businesses to develop actionable sales pipelines, implement effective scorecards for hiring, and establish reliable sales processes that drive sustainable growth.
Let's Talk
Ready to transform your sales team? Get in touch today.
Recognized Excellence
Award-winning Fractional Sales Leadership and Consulting
Louie Bernstein has been recognized for his excellence in Fractional Sales Leadership, Sales Management and Optimizing Sales Teams.