The 588-Page Blueprint
210 daily lessons for salespeople + 52 weeks of sales management training. Built from 9+ years in the field — written for reps who want to be great and managers who want to build great teams.
588
Pages
210
Daily Lessons
52
Management Weeks
9+
Years in the Field
The 210 daily lessons are organized around the skills every professional salesperson needs to master — from the first cold call to closing the complex deal.
Days 1–5, 35–36, 41–42, 116, 122, 124, 131, 177
Days 8–13, 16, 34, 76, 150
Days 14–15, 73, 89, 106, 125
Days 20, 54, 58, 74, 84, 120, 123, 147, 188
Days 53, 91, 107, 112, 151, 178–180, 203, 207–208
Days 17–18, 28, 49, 68, 92–93, 163–164
Days 55, 61–62, 80, 82–83, 90, 135, 139, 169, 195
Days 47–48, 85, 138, 153
Days 40, 69, 93, 193
Days 22–23, 71, 94, 102, 113, 140, 173, 184–185
Part 1: Daily Sales Training — 210 lessons, one per business day for a full year.
Introduction
Day 1 – Like, Trust, Buy!
Day 2 – How's your attitude?
Day 3 – Don't lie. Never mislead.
Day 4 – Building rapport
Day 5 – The Trusted Advisor
Day 6 – Setting sales goals: Preparation
Day 7 – Setting sales goals: It all adds up
Day 8 – Turning a cold call warm
Day 9 – The Cold Call: Score some goals
Day 10 – Making the Cold Call
Day 11 – The Gatekeeper
Day 12 – Gatekeeper Strategies
Day 13 – Leaving voicemail
Day 14 – Qualify your prospect
Day 15 – Deliver value. Always.
Day 16 – Call and call again
Day 17 – Trying YOU on for size
Day 18 – Make the signer look good
Day 19 – Drill baby, drill
Day 20 – Closing: Is there anything else?
Day 21 – Do the math
Day 22 – Positioning your product
Day 23 – Beating the fear of rejection
Day 24 – Don't be Intimidated
Day 25 – When they don't want to pay for the add-on
Day 26 – Puppy love
Day 27 – Checking in is checking out
Day 28 – Unstalling a stall
Day 29 – Know when to cut your losses
Day 30 – The takeover – Part 1
Day 31 – The takeover – Part 2
Day 32 – Be polite…please!
Day 33 – Leverage: What's yours?
Day 34 – Get proactive and get sales
Day 35 – An 'ace' of an attitude
Day 36 – On that note…thanks!
Day 37 – If you own the problem
Day 38 – Don't end up like Wally Pipp
Day 39 – Price fishing
Day 40 – Are they Google-ing you?
Day 41 – Sales is an art
Day 42 – Sales is a science
Day 43 – Confirm your appointment
Day 44 – Mental wind sprints
Day 45 – Just send me a proposal
Day 46 – The easiest sell
Day 47 – How to organize your day
Day 48 – The smarter (and harder) I work
Day 49 – A note on saying 'thank you'
Day 50 – How's it going? Ugh.
Day 51 – Networking
Day 52 – First impressions last
Day 53 – Objection: The match game
Day 54 – Closing time
Day 55 – Paint a picture for your prospects
Day 56 – Have discipline
Day 57 – Change is good. But hard!
Day 58 – Closing: The Ben Franklin Close
Day 59 – 'No' fear
Day 60 – Learn from the best
Day 61 – Presenting your best
Day 62 – Getting presentations delivered
Day 63 – Unlocking the key to the deal
Day 64 – Tenacity
Day 65 – Role playing
Day 66 – Restate the problem
Day 67 – The slippery deal
Day 68 – Getting and using written testimonials
Day 69 – Emails with benefits
Day 70 – Feel, felt, found
Day 71 – Only swing at what you can hit
Day 72 – The prospect in crisis
Day 73 – The Four W's and an H
Day 74 – The perfect close (your mouth)
Day 75 – Don't forget your anniversary
Day 76 – Jump on the lead
Day 77 – Multiple contacts multiply success
Day 78 – Your new account: Research
Day 79 – Your new account: Making the call
Day 80 – Your elevator speech
Day 81 – Start at the top
Day 82 – Your proposal template
Day 83 – Show me the agenda
Day 84 – Closing: If I can, will you…?
Day 85 – Save time for your family
Day 86 – Be the expert and be known
Day 87 – Get excited or they won't
Day 88 – Voicemails that speak loud and clear
Day 89 – Let prospects tell you how they buy
Day 90 – Storytelling
Day 91 – Objection: Your price is too high
Day 92 – How to build trust with customers
Day 93 – Using video testimonials
Day 94 – Return On Investment (ROI)
Day 95 – Be an educator
Day 96 – How to respond to setbacks
Day 97 – The meeting follow up document
Day 98 – No money for second place
Day 99 – Be careful when showing your screen
Day 100 – Don't throw up ridiculous bluffs
Day 101 – Be a businessperson
Day 102 – Negotiating
Day 103 – What happens if they do nothing?
Day 104 – Customers versus prospects
Day 105 – Listen to this
Day 106 – Pin the cushion
Day 107 – Objection: We're happy with what we have
Day 108 – What to say when you've lost the sale
Day 109 – Prospects hate confrontation
Day 110 – Show, then tell
Day 111 – I sent the wrong information
Day 112 – Objection: I'll be back
Day 113 – Persuade with statistics and numbers
Day 114 – Dealing with a difficult prospect
Day 115 – Unreasonable requests
Day 116 – Optimism
Day 117 – Make sure the objection is resolved
Day 118 – Prospects hear what they want
Day 119 – Improve your hearing
Day 120 – Closing: One last thing
Day 121 – Forget the jargon
Day 122 – Humility
Day 123 – Closing: The price hasn't changed…yet
Day 124 – Sell with Integrity
Day 125 – Clarifying questions
Day 126 – The Success Log
Day 127 – Sweeten up that meeting
Day 128 – Connect
Day 129 – FUD
Day 130 – It's okay not knowing everything
Day 131 – Don't be a politician
Day 132 – Body, Mind, Spirit: Body
Day 133 – Body, Mind, Spirit: Mind
Day 134 – Body, Mind, Spirit: Spirit
Day 135 – The sound and tone of your voice
Day 136 – To the best of my recollection
Day 137 – Just think
Day 138 – One thing at a time
Day 139 – Be clear
Day 140 – Using alternate of choice questions
Day 141 – Um…You know
Day 142 – Take charge!
Day 143 – To respond, or not (the RFP question)
Day 144 – Sales rituals
Day 145 – Ice breaking information
Day 146 – I'll be in your area
Day 147 – Assume the sale
Day 148 – Use humor
Day 149 – Be a chameleon
Day 150 – Prospecting
Day 151 – Objection: Let me think it over
Day 152 – Will you get back up?
Day 153 – The juggler…you!
Day 154 – Don't bad mouth the competition
Day 155 – The next step
Day 156 – The buying cycle
Day 157 – Team players finish first
Day 158 – Sell the sizzle, not the steak
Day 159 – Who are your competitors?
Day 160 – Your best prospects want what you have
Day 161 – Save the added value
Day 162 – Stall: Irrelevant questions
Day 163 – Now they owe you
Day 164 – Getting referrals
Day 165 – Debriefing a deal
Day 166 – The 'Hail Mary' Pass
Day 167 – Using Calling Scripts
Day 168 – Don't let 'em hear you sweat
Day 169 – Develop good business writing skills
Day 170 – The Fear of financial loss
Day 171 – The complex sale
Day 172 – Not so fast
Day 173 – Reduce-to-the-ridiculous
Day 174 – Stop using stupid leading questions
Day 175 – Like what they have
Day 176 – Common courtesy
Day 177 – How's Your Character?
Day 178 – Objection: Not in the budget (initial call)
Day 179 – Objection: Not in the budget (buying cycle)
Day 180 – Objection: It costs too much to switch
Day 181 – Why should I buy from you?
Day 182 – What's our goal for the call?
Day 183 – It's always election time
Day 184 – Money talk: The best offense is offense
Day 185 – Money talk: Let's talk money later
Day 186 – Never lose it alone
Day 187 – Never assume anything
Day 188 – Closing: Warm up your audience
Day 189 – Just send me the information
Day 190 – Same is lame
Day 191 – Chase them until they catch you
Day 192 – Train like a pro
Day 193 – LinkedIn and Twitter
Day 194 – Like or alike? Whatever works
Day 195 – Writing right
Day 196 – Don't be an errand boy (or girl)
Day 197 – Ask questions like a lawyer
Day 198 – All customers are not the same
Day 199 – Your body language
Day 200 – Empathy
Day 201 – Never let your guard down
Day 202 – Things happen when you meet people
Day 203 – Objection: Not a priority now
Day 204 – Persistence
Day 205 – Never make anyone feel stupid
Day 206 – Be curious
Day 207 – Objection: Team comfort with the decision
Day 208 – Objection: Bad experience with your company
Day 209 – They'll believe if you believe
Day 210 – This is your company too. Act like it.
52 weeks of weekly coaching for sales managers — from building discipline in your team to releasing underperformers the right way.
Weeks 1–21
Weeks 22–27
Weeks 28–38
Weeks 39–52
This blueprint is what Louie teaches. As a Fractional Sales Leader, he brings these systems directly into $1M–$10M companies — building the process, training the team, and getting out of your way.